We’ve been exploring a new, micro visual storytelling format, Snap Videos. These 30 second bursts of sketched storytelling get to the point, but also have a twist in the tail.

This soji video is a prototype. The idea is to create a structure that unfolds in two parts. Initially we hear the voiceover together with Guy’s sketching. Then the shot zooms out to reveal the key image positioned within a different setting that somehow amplifies the message or gives a twist to the story.

Whether you are looking for a way to support a change initiative or reinforce elements of a development program, we think these short blasts might be a great way to keep key messages top of mind.