SBS Special Broadcasting Service - History Timeline and Journey Map

Sketch Speak partnered with SBS to design and deploy a series of one day, large group events aimed to breathe life into the organisation’s values. Sketch Speak helped engage a wealth of history and experience in the design process.

We worked with a group of experienced SBS employees to create a rich graphic history of the organisation. This visual timeline plotted out the immense change individuals had experienced over the years. Key business shifts featured against a backdrop of personal anecdotes about what it means to be part of SBS culture. This activity helped us to connect with an important stakeholder group and in the process create a stunning tool to support the rollout of the larger cultural change initiative.

As the culture project progressed SBS was looking for ways to spark conversation around the kinds of behaviours that best support their strategic priorities. Once again Sketch Speak worked with stakeholders to draw out the key elements and create a journey map illustration to help.

Using our facilitated mapping process we worked with a core team to establish a relevant and compelling metaphor for the job. Sketch Speak then helped the entire SBS team engage with the image through a series of large group events. The journey map continues to play a part in the organisations cultural development strategy.