Sustainable Sourcing Practices Journey Map and Story Guide
Kimberly-Clark’s green credentials are seen as an important part of their brand strategy. To get the message out Jacqueline Fegent-McGeachie, Sustainability Manager contacted us to ask for help.
We ran a Journey Mapping workshop, inviting a group of internal brand leaders to take part. The team worked with our facilitator and a graphic scribe to sketch out the bigger picture of their fibre sourcing practices. The cross functional team spent just a few hours to crystallise their story and find alignment around the key elements.
“The workshop surfaced new insights and achieved consensus faster than anticipated. The whole experience was challenging and thought provoking, but most of all fun!”
The final output has been used to present to partners, customers and employees at various events and additional support tools have been created to help account managers tell the story when meeting with clients.