Amgen / Sax Institute
Cardiovascular Disease A Race Against Time
Amgen / Sax Institute
Cardiovascular Disease A Race Against Time - Story Mapping, Script Writing, Scribe Animation
Cardiovascular disease has been the leading cause of death in Australia for over 40 years – and yet most of these deaths are preventable. With rising chronic disease and obesity rates, heart disease is an increasingly urgent concern for Australians. It’s a race against time to prevent these unnecessary deaths . We must do things differently – but how? Dynamic simulation modelling can help.
On this exciting project we worked with Amgen and the Sax Institute to create a video scribe animation to share the story and outputs of their systems modelling around cardiovascular disease in Australia.
We worked with their multi-disciplinary team and ran a Story Mapping Workshop that helped them to articulate key messages in a short and engaging story arch. Post workshop our writer, Paul Armstrong, pulled together the voiceover script and Guy crafted the video based on storyboards with our production team.